Groupe Bayoudh Métal: four industrial brands, one strategy

Groupe Bayoudh Métal

Groupe Bayoudh Métal: four industrial brands, one strategy

In 2021 and 2022 we led digital marketing for Groupe Bayoudh Métal and its brands Mettec, Cogepam, Tunisie Panneaux and Transmetal.

4

brands managed: Mettec, Cogepam, Tunisie Panneaux, Transmetal

B2B

qualified lead generation

1 year

2021 to 2022

The client

Tunisian industrial group based in Monastir: insulated panels, cold rooms, metalwork and transport.

The challenge

Making technical trades visible to professionals and generating qualified requests for each brand.

What we did

  • Monthly marketing strategy and reporting.
  • Social media management and content for all four brands.
  • Meta and Google campaigns, email, qualified lead generation.
  • Product shoots and print design (catalogues, vehicle wraps).
  • Digital coverage of fairs and trade shows.

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