Miravella
Miravella: a Black Friday with a ×5.3 return on ad spend
Since 2023 we have been running marketing for Miravella, a Tunisian food-supplement brand: strategy, content, influencers, advertising and events.
×5.3
Meta return on ad spend, Black Friday 2025
1.2M
people reached in 7 days
×7.5
return on ad spend on Feed placements
The client
Miravella is a Tunisian food-supplement brand (beauty, slimming, sport, sleep, immunity), sold online and in pharmacies.
The challenge
Establishing a health brand in a crowded market, speaking to both consumers and professionals, and turning visibility into online sales.
What we did
- Annual B2C and B2B marketing strategies, monthly reporting.
- Social media management, content creation, motion design and 3D product modelling.
- Meta and Google Ads, media buying and influencer campaigns.
- Video shoots, trade-show and event coverage, print materials.
- Website management (SEO, conversion) and email campaigns.
- Black Friday 2025: Feed, Reels and Stories formats, founder video and retargeting over 7 days.
Results
- Return on ad spend of ×5.3 on Facebook and ×5.2 on Instagram during Black Friday 2025.
- 1.2 million people reached in 7 days, 0.95% click-through rate.
- Feed placements reached a ×7.5 return on ad spend; Reels proved to be a strong accelerator.
Gallery
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