Two platforms, two targets
Facebook for buyers aged 25 to 44, Instagram for 18-to-24-year-old enthusiasts who influence those around them.
Senke Motor Tunisie
A digital brand built from scratch, powered by ASMR
Starting from zero, Senke Motor carved out its place against competitors posting six times more.
- Client
- MB Motors, official distributor
- Period
- April – July 2026
- Channels
- Facebook · Instagram
4 of 5
top posts in ASMR format
3.3×
followers gained per post versus the leader
≈40×
more views for an ASMR video than for a standard post
The client
Senke Motor offers 110 to 300 cc motorcycles and scooters in Tunisia (Raptor, Hunter, Alien Monster, Monster ADV), distributed by MB Motors.
The challenge
The brand had been in Tunisia for several years, but with no digital presence at all. Against competitors posting 30 to 60 pieces of content a month, it had to win a place in riders' minds, overcome the “Chinese brand” prejudice and generate demand.
The strategy
Stand out through format rather than volume.
Authenticity before aesthetics
The warehouse, the cardboard box, the first start-up: show the real product, unfiltered.
Organic first
We prioritise sponsoring content that already performs without ads.
Demand at the showroom
After a lead campaign, we switched to a call campaign: riders call the showroom directly.
The set-up
Building the ecosystem
Facebook and Instagram pages created in April 2026, with a dedicated visual identity.
Always-on Meta advertising
Awareness, video views, community, leads, then calls.
Editorial bursts
A push with every new arrival: Raptor, Hunter, Monster ADV.
Social listening
Reviewing comments and preparing standard replies to address recurring objections.
Content and shoots
A signature format and lifestyle shoots.
- ASMR Unboxing at the warehouse: Alien Monster SK300, Monster ADV 125, Raptor 125 and Hunter 125.
- Launch video at the warehouse: the arrival of spare parts, to reassure buyers.
- Lifestyle shoots in Bizerte with a professional rider: road, sea, beach, off-road and drone.
- Rider photo shoot in a leather jacket on the Raptor and Alien Monster.
- Presence at the Bizerte Motorcycle Rally 2026.
Performance and results
With no track record and six times fewer posts than the leader, Senke carved out its place.
4 of 5
top posts in ASMR format
12% → 77%
12% of posts generate 77% of Facebook views
≈40×
more views for an ASMR video than for a standard post
3.3×
followers gained per published post versus the leader
+50%
Facebook community in 28 days, versus +2.4% for the leader
≈4×
engagement rate per view on Instagram compared with Facebook
100%
of leads generated by two ASMR Reels
×7
views for a 100% organic ASMR video compared with the average
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
Analysis and reporting
A documented test-and-learn, ready to reuse.
- A 37-slide report: timeline, top content, ASMR format analysis, campaigns by objective and creative, leads, audience, competition.
- A Meta benchmark of direct competitors.
- Social listening that ranks questions and objections, with standard replies.
- A roadmap for the next phase: cadence, content creators, customer proof and dealer activation.
The collaboration
MB Motors' warehouse and showroom became our film sets. Management opened its doors with every new arrival, so we could film the real product at the right moment.
What we take away
- 1
Authenticity beats aesthetics when you start from zero.
- 2
A proprietary format is worth more than a high volume of posts.
- 3
What performs organically also converts in paid.
- 4
Next step: move from differentiation to cadence.
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