SOMEF
SOMEF: launching new electrical fittings ranges
For three months we supported SOMEF, Tunisia’s leading electrical-fittings brand, in launching its new ranges.
3
ranges launched: Lina, Lumina, Bronze
3
networks managed: Facebook, Instagram, LinkedIn
3 months
engagement
The client
SOMEF leads the Tunisian electrical-fittings market (switches, sockets, cover plates).
The challenge
Raising awareness of new design ranges among homeowners, architects and installers, and showcasing the brand at trade shows.
What we did
- New product launches on social media (teasing, reveal, lifestyle shots).
- Management of Facebook, Instagram and LinkedIn pages.
- Meta Ads campaigns.
- Email campaigns to customers and specifiers.
- Digital coverage of the Build in Africa trade show and interior-architect testimonials.
- Reporting.
Gallery
Free audit · 30 minutes
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