Split
Split: launching a carpooling app in 40 days
In 40 days we put Split, a carpooling app born at a Tunisian university, on the map and accelerated its Android installs.
3.5M
impressions in 40 days
300k
people reached
40 days
campaign
The client
Split is a start-up founded in Tunisia by three students: an app for legal, easy carpooling as an alternative to public transport.
The challenge
Getting an unknown app installed, on a start-up budget, by a student audience.
What we did
- Android app-install campaigns.
- Advanced targeting: interests, behaviours, location, age and operating system.
- Tailored visuals and reuse of the best Instagram posts.
- App website creation.
Results
- 3.5 million impressions and 300,000 people reached in 40 days.
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