One course, one campaign
Six courses, six visual universes and messages tailored to each trade.
Tunisie Performances
Tunisie Performances: six courses launched like products
Welding, solar plumbing, mechanics, pastry, hairdressing, fast food: every course has its campaign, in Le Kef and Jendouba.
- Period
- July – October 2026
- Channels
- Facebook · Instagram
- Your goal
- Generate leads
6
courses launched with their campaign
FR · AR
visuals in both languages
2
governorates targeted
The client
Tunisie Performances is an accredited vocational training centre in Le Kef: welding, plumbing-air conditioning-solar, car mechanics, pastry, men’s hairdressing and fast food.
The challenge
Fill every training session with motivated trainees in Le Kef and Jendouba, reaching young people and career changers who mostly look for information on Facebook.
The strategy
One trade, one visual, one campaign: each course is launched like a product.
Speak Arabic and French
Visuals in both languages to reach every profile.
Show the practice
Workshop sessions prove that people really learn the trade.
Tracked registrations
Meta campaigns with forms and registration tracking per session.
The journey
- 01
July 2026
Plan and launches
Monthly plan and launch visuals for the six courses.
- 02
August 2026
Photo recaps
Coverage of practical sessions: solar, solar water heater, air conditioning.
- 03
Sept. – Oct. 2026
New session
Campaigns for the September session, then the new October dates.
The set-up
Editorial plan
A monthly calendar per course and network.
Visuals
Launches, detailed programmes and ad variations.
Meta ads
Le Kef and Jendouba targeting, registration forms.
Field content
Workshop photos and recaps.
Content and shoots
Visuals that make people want to learn a trade, in Arabic and French.
- Launches: welding, fast food, hairdressing, mechanics, plumbing, pastry.
- Detailed programmes per course.
- Arabic-language posts.
- Workshop recaps.
Performance and results
Six courses launched with a clear identity and campaigns tracked session by session.
6
courses launched with their campaign
2
languages: Arabic and French
2
governorates targeted: Le Kef and Jendouba
An accredited centre
An accredited vocational centre, supported on communication and recruitment.
Tracked registrations
Every request from Meta forms is tracked to registration.
Recruitment experience
The same method as for ESPRIMS, adapted to vocational training.
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
The collaboration
We support Tunisie Performances at the pace of its sessions: planning, launches, campaigns and registration tracking.
What we take away
- 1
Each trade attracts a different audience: one visual is not enough.
- 2
Showing practice reassures more than describing a programme.
- 3
Arabic widens the audience in the regions.
Your brand deserves the same level of management.
In 30 minutes, we review your social media, your campaigns and your website, and tell you where to act first.