One flavour, one star
Each flavour gets its visual: hazelnut, pistachio, mango, watermelon, tiramisu.
Vinky Gelato
Vinky Gelato: a summer season told flavour by flavour
Gelato, seasonal sorbets and a no-sugar range: we run Vinky’s social media at the pace of summer.
- Sector
- Food & consumer goods
- Period
- June – September 2026
- Channels
- Instagram · Facebook · TikTok
- Your goal
- Build awareness · Sell more online
2
seasonal plans
Sans sucre
a range showcased
4 mois
of support
The client
Vinky Gelato is an artisan ice-cream shop in Cité Ennasr, Tunis: gelato, seasonal sorbets and a no-added-sugar range.
The challenge
Stand out in a neighbourhood full of ice-cream shops, bring people in during the season and make the no-sugar range known.
The strategy
A summer season told flavour by flavour, between mouth-watering visuals and trending Reels.
No sugar as a difference
A Reel and visuals dedicated to the pleasure of real ice cream, without sugar.
The shop on video
Reels filmed in the shop to make people want to visit.
Ride the trends
TikTok formats and trending music to widen the audience.
The journey
- 01
June – July 2026
Ice Cream season
Summer plan: Snickers, hazelnut, berries, mango.
- 02
August – September 2026
No sugar and trends
No-sugar ice cream, exotic fruits, trending Reels and a shop video.
The set-up
Plans
Two social media plans across the season.
Visuals
Product images and flavour carousels.
Video
In-store and trending Reels.
Content and shoots
Bold colours and generous scoops: visuals that make you want ice cream right now.
- Flavour visuals: hazelnut, Snickers, pistachio-vanilla.
- Seasonal flavour carousel.
- No-sugar ice cream content.
Performance and results
A full season run, with the no-sugar range in the spotlight.
2
seasonal plans delivered
No sugar
a range showcased in a dedicated Reel
4 months
of support
A differentiating range
No sugar becomes a brand argument, not just a menu line.
The shop at the centre
Reels filmed on site make people want to come in.
A seasonal rhythm
Two key moments: midsummer and the end of season.
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
The collaboration
We run Vinky Gelato’s social media at the pace of the season, with approved plans and in-store shoots.
What we take away
- 1
In food service, the product photo must make people hungry in a second.
- 2
A product difference, like no sugar, deserves its own campaign.
- 3
Trends bring reach, the shop brings customers.
Your brand deserves the same level of management.
In 30 minutes, we review your social media, your campaigns and your website, and tell you where to act first.