DiokoAssur: launching an insurance app in Senegal

DiokoAssur

DiokoAssur: launching an insurance app in Senegal

In 2023 and 2024 we launched DiokoAssur, a mobile insurance app in Senegal, with an explainer video and mobile-first content.

Senegal

a launch run from Tunis

1

motion-design explainer, from storyboard to voice-over

1 year

2023 to 2024

The client

DiokoAssur is a mobile app to compare and buy insurance in a few taps in Senegal.

The challenge

Getting people to understand and adopt 100% mobile insurance in a market where insurance is still largely offline.

What we did

  • Mobile app launch strategy.
  • Social media management and content tailored to Senegalese audiences.
  • App-install advertising campaigns.
  • Motion-design explainer video: concept, storyboard, design, animation, voice-over.
  • Educational Reels (quote, subscription).

Gallery

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