Choosing an agency has a big impact on your results. An agency can work on strategy, branding, content, advertising, web and marketing, but it has to fit your goals, sector and resources.
Four criteria
- Expertise: skills and sectors already served.
- Track record: quality and variety of projects.
- Understanding of your goals: an agency must understand your business before proposing anything.
- Support: availability and quality of communication.
Look beyond appearance
A portfolio shows creativity, technical skill and the ability to work across sectors. Try to understand each project’s goal and the agency’s real role. A case study with verifiable figures is worth more than a pretty picture.
Does the agency understand your business?
In the first meeting, watch the questions: your audience, competitors, positioning, goals. A conversation only about price is a bad sign.
Compare what offers include
Similar prices can hide very different services. Compare precisely: strategy, content, social media, advertising, website, branding and performance tracking.
A local agency is an advantage
An agency in Tunisia knows the market, consumer habits and cultural context. Proximity makes meetings, shoots and filming easier.
What budget?
There is no single price: it depends on the number of services, frequency and complexity. The cheapest offer is not necessarily the right one. Compare scope, deliverables and support.
Questions to ask
- What services are included?
- How do you define the strategy?
- What deliverables, and how often?
- How do you measure performance?
- How often will we meet about the project?
