MISRA · EMP Agri
Misra: rebranding a farm-equipment manufacturer
EMP Agri manufactures farm equipment in Tunisia: ploughs, subsoilers, crushers, tanks and semi-trailers. Its new trading brand had to strengthen cultural roots and closeness with farmers.
Name and symbol
In farmers' everyday speech, Misra evokes harvest season and good news. The furrow symbol represents the direct, visible impact of the equipment in the field.
Identity
- Orange: energy, innovation and industrial power, the machines' signature colour.
- Green: agriculture, growth and sustainability, for the logo and corporate use.
- Full guidelines documenting the identity and its rules.
Content and website
A professional shoot of the machines in the showroom and in the field, then a website presenting the ranges: tillage, crushing and farm transport, with clear product pages.
Gallery
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