ESPRIMS
ESPRIMS: three years of growth, up to its acquisition by Honoris
From 2020 to 2023 we led the digital development of ESPRIMS, an engineering school in Monastir, in Tunisia and across Africa.
5%
of prospects converted into enrolled students
6
countries: Tunisia and 5 African countries
3 years
of support, up to the Honoris acquisition
The client
ESPRIMS (Private Higher School of Engineering of Monastir), acquired by ESPRIT and later by Honoris United Universities.
The challenge
Recruiting students in Tunisia and sub-Saharan Africa, structuring sales follow-up and raising the school’s perceived value.
What we did
- Website management and improvement: SEO, conversion, landing pages, tracking and analytics.
- Digital and billboard campaigns in Tunisia.
- Digital and offline campaigns in Senegal, Gabon, Mauritania, Côte d’Ivoire and DR Congo.
- Sales funnel and KPIs for every step, from prospect to enrolled student.
- Sales team training: CRM, WhatsApp, calls, email, sales pitch.
- Event coverage in Tunisia and Africa.
Results
- 5% of the prospects generated became enrolled students.
- A recognised contribution to ESPRIMS’ higher perceived value, which facilitated its acquisition by the Honoris group.
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