Sharp positioning
Hybrid, safety, warranty, design and comfort: every creative serves a reason to buy.
HAVAL Tunisie
Cost per lead divided by 3.3 in four months
For HAVAL Tunisia, we run a data-driven Meta strategy, from the family SUV to the H6 HEV hybrid.
- Client
- Atlas Auto, official distributor
- Sector
- Automotive & dealerships
- Period
- March – July 2026
- Channels
- Facebook · Instagram · Website
÷3.3
cost per lead between April and July
×2.2
leads per unit of budget between March and July
+125%
Facebook video views in two months
The client
HAVAL is the SUV brand of the Great Wall Motor group, distributed in Tunisia by Atlas Auto. The featured range: the HAVAL Jolion and the HAVAL H6 HEV hybrid.
The challenge
Generate qualified leads on the website, build awareness of hybrid technology and keep an established Facebook community active, while growing Instagram, smaller but more dynamic.
The strategy
The family SUV, reassuring and smart: a clear message, carried by a conversion campaign.
Bottom of the funnel first
A lead campaign optimised for website enquiries, backed by a steady organic rhythm on both networks.
National coverage
Delivery across all 24 governorates, with a 35–54 core target and a natural weighting towards Greater Tunis.
Follow the key moments
Budgets committed in step with commercial offers: the June offer, the exclusive Jolion and H6 HEV offer, and the Jolion spotlight in July.
The set-up
Lead campaign
Optimised for website contact requests, tracked across 14 Facebook and Instagram placements.
Efficient placements
Facebook Stories and Reels: a cost per lead 25% to 32% lower than the news feed.
Organic presence
Around fifteen posts per month per network, in French with touches of Arabic and English.
Mobile first
Nearly 8 in 10 impressions on Android: creatives designed to be light and vertical.
Content and shoots
Content that brings hybrid driving to life, day to day, without jargon.
- H6 HEV series: hybrid, savings, safety, interior and connectivity.
- Design series “Elegance revealed from every angle”.
- Instagram carousels and Reels “Times change, the H6 evolves”.
- Topical content: football, World Cup, national and religious holidays.
Performance and results
More enquiries for every dinar invested, and a growing video audience.
−70%
cost per lead between April and July
×2.2
leads per unit of budget between March and July
−25%
cost per lead in June–July compared with March–May
+72%
organic views on Facebook
+125%
3-second video views on Facebook
+116%
watch time on Facebook
×9
Instagram engagement compared with Facebook
24/24
governorates covered
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
Analysis and reporting
A candid diagnosis and an action plan ranked by impact.
- A 39-page report in four parts: monthly view, two-month focus, content and community, recommendations.
- Seven unit costs recalculated and tracked, from cost per 1,000 views to cost per lead.
- Day-by-day analysis by placement, device, governorate, and age and gender segment.
- Five quantified recommendations, ranked by impact: budget smoothing, Instagram growth, monthly Reels, creative rotation every three weeks.
The collaboration
With Atlas Auto, we act as a marketing department: we run the campaigns and social media, and turn every review into concrete decisions for the next quarter.
What we take away
- 1
A rested audience responds better: the best cost per lead comes after a controlled pause.
- 2
Video and Reels outperform, so we need to produce more of them.
- 3
Instagram is an under-used growth lever in automotive.
- 4
Refreshing creatives regularly protects performance.
Your brand deserves the same level of management.
In 30 minutes, we review your social media, your campaigns and your website, and tell you where to act first.
Blog
Further reading
Meta Ads budget in Tunisia: how much to start with?
How to set your Facebook and Instagram ad budget, choose your audience and measure your campaigns.
Read more
How much does a digital marketing agency cost in Tunisia?
What drives agency pricing, our public price ranges and a method for setting your budget.
Read more