What budget should you plan to launch Facebook and Instagram campaigns in Tunisia? There is no universal amount: it depends on your goals, audience, sector and expected results.
Why invest in Meta Ads?
Meta Ads runs ads on Facebook and Instagram to build awareness, drive traffic, generate leads or sell. Its strength: precise targeting and the ability to adjust campaigns based on results.
What budget to start with?
A small business testing its market can start with a controlled budget. A business aiming for regular leads or sales needs more, to collect enough data and optimise.
Four factors that drive the budget
- The goal: awareness, traffic, leads, sales or engagement are managed differently.
- The audience: size, location and characteristics affect delivery.
- The sector: the more competitive, the more testing it needs.
- The creatives: visuals, videos and messages weigh heavily on performance.
Test before you scale
Don’t put the whole budget on a single ad at the start. Plan a test phase with several visuals, copies and calls to action, then scale gradually only if results justify it. If results are weak, diagnose first.
Media budget vs agency fees
The ad budget is paid directly to Meta. Agency fees cover strategy, creative, management and optimisation. At Anchor Agency, media spend is re-invoiced at USD 1 = TND 3.5, with no hidden margin.
KPIs to track
Reach, impressions, click-through rate, cost per click, leads, cost per lead, conversions and ROI. For GAC we delivered a cost per prospect divided by 4.7 in five months, measured all the way to the dealer’s CRM.
The five-step method
- Goal: define the expected result.
- Audience: identify who to target.
- Creative: prepare visuals and messages.
- Test: compare several variants.
- Optimise: improve every week.
