GAC Motor Tunisie

Cost per lead divided by 4.7 in five months

For GAC Motor Tunisia, we built a conversion-focused Meta set-up, measured all the way to the distributor's CRM.

Client: Asian Auto, official distributor
Sector: Automotive & dealerships
Period: March – July 2026
Channels: Facebook · Instagram · Website · CRM

÷4.7

cost per lead between March and July

×3.4

monthly leads between March and June

1 in 3

leads generated by the financing message

The client

GAC Motor is a Chinese car manufacturer, distributed in Tunisia by Asian Auto. Over the period, two SUVs carry the brand: the EMZOOM (CityStyle, Lifestyle and R-Style versions) and the EMKOO.

The challenge

In a market where a car purchase is decided within 30 to 60 days, the brand needed a steady flow of qualified enquiries for both models, at the lowest possible cost, while growing its Facebook and Instagram communities.

What we did Marketing leadership Digital advertising Social media & content Outsourced marketing directionMeta AdsSocial mediaVideo contentAnalysis and reporting

The strategy

A simple strategy: every dinar must be traceable to a contact request.

Prioritise conversion

91% of the budget went to lead generation, with one dedicated campaign per model, optimised for website contact requests.

Give each platform a role

Facebook to convert, Instagram to build the brand's reach. Community campaigns are managed on their own costs.

Speak to the right buyer

A core target confirmed by the data (men aged 35 to 54), delivery across all 24 governorates and a strong weighting towards Greater Tunis, Sfax and the Sahel.

Remove the price barrier

Creatives developed with the distributor's leasing partner to highlight easy financing.

The set-up

Meta campaigns

EMZOOM leads, EMKOO leads, Instagram traffic, Facebook community and engagement, adjusted every month based on costs.

Placements

Facebook and Instagram Feed, Reels and Stories. The Feed remains the top placement for lead volume.

Key moments

EMZOOM CityStyle launch, June limited offer, EMZOOM Lifestyle availability and the EMKOO PRIME EDITION announcement.

Measurement

Conversion events on the website and monthly reconciliation with the distributor's CRM.

Content and shoots

An editorial calendar that alternates product, lifestyle and topical content, with a growing share of short-form video.

EMZOOM CityStyle ASMR Reels: interior, screen and console close-ups. The top ad content for lead volume.
“GAC EMZOOM Lifestyle, the perfect match” video: the most-viewed Facebook post of the period.
Product series: LED headlights, 1.5 L Turbo engine, 10.1-inch screen, rear lights, engine sound.
Summer lifestyle series: sea, beach, shared moments.
Topical and calendar content: World Cup, national and religious holidays, summer showroom hours.

Performance and results

Month after month, acquisition costs fall while volume rises.

−79%

cost per lead between March and July

×3.4

monthly leads between March and June, the record month

−47%

cost per lead in June–July compared with the five-month average

33%

of leads came from financing-focused creatives

×8

engagement per Reel compared with a photo

+154%

new Facebook followers in June–July

82%

of CRM leads arrive through the website

98%

of impressions on mobile

Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.

Analysis and reporting

Our reporting doesn't stop at Meta statistics: it goes all the way to the showroom.

A full 32-page report, with a detailed focus on the last two months.
Four sources cross-checked: Meta Ads Manager, Meta Business Suite, the distributor's CRM and sales tracking.
Analysis by model, creative, placement, age, gender, governorate and device.
The 30-to-60-day buying cycle and the “research online, buy at the dealership” effect taken into account.
Six prioritised recommendations: continuous delivery, Stories, female audiences on Instagram, re-engaging the lead database.

The collaboration

Asian Auto gave us access to its sales data: CRM and sales tracking. This trust lets us manage marketing on what matters to a distributor, enquiries that turn into appointments, not just clicks.

What we take away

1
On Meta, consistent delivery is worth more than budget spikes.
2
In automotive, the financing message is a major enquiry trigger.
3
Facebook converts, Instagram builds reach: each platform has its role.
4
Measuring all the way to the sale changes marketing decisions.

Your brand deserves the same level of management.

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