A name and a symbol
A stylised leaf and a name evoking the nopal, the prickly-pear cactus.
NOPALEOR
NOPALEOR: creating a cosmetics brand, from logo to label
Organic oils, NOPALIFT creams, soaps: a complete range dressed in six months, signed “NOPALEOR Naturellement”.
- Sector
- Beauty & cosmetics
- Period
- December 2025 – June 2026
- Channels
- Shopify
- Your goal
- Launch a brand or product
12
labels and boxes designed
5
phases, from brief to launch
6 mois
of brand creation
The client
NOPALEOR is a Tunisian natural cosmetics brand based on prickly-pear seed oil: organic oils, NOPALIFT anti-ageing creams, black and superfatted soaps, massage oils.
The challenge
Create a strong brand from existing know-how: a name, an identity and packaging able to stand out in store and online.
The strategy
A brand born from the prickly pear, with a simple signature: “NOPALEOR Naturellement”.
A packaging system
Twelve labels and boxes recognisable as one range.
Brand guidelines
Clear rules for all future applications.
A website that sells
A Shopify shop with written product pages, SEO and tracking.
The journey
- 01
December 2025
Framing and creative brief
Five-phase action plan up to launch.
- 02
January 2026
Visual identity
Logo routes, choice of the stylised leaf and graphic universe.
- 03
February – June 2026
Packaging and print
Twelve labels and boxes, several iterations, final print files.
The set-up
Identity
Logo, palette, typefaces and brand guidelines.
Packaging
Oils, NOPALIFT creams, soaps and massage oils.
E-commerce
Shopify shop, product pages, SEO and pixels.
Content and shoots
A restrained, golden identity applied across the whole range.
- Logo and packaging mock-ups.
- Prickly-pear seed oil boxes.
- NOPALIFT cream, soap and oil labels.
Performance and results
A complete brand, from name to print files, ready for online sales.
12
labels and boxes designed
5
phases, from brief to launch
6 months
of brand creation
A complete range dressed
Oils, creams, soaps and massage oils: every product has its packaging.
Right through to print
Final files delivered after several iterations with the client.
A five-phase method
Framing, identity, guidelines, website, testing and launch.
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
The collaboration
Six months of work with the founder, from the first logo route to the print files.
What we take away
- 1
In cosmetics, packaging is the first salesperson.
- 2
A well-designed label system extends effortlessly.
- 3
Guidelines protect the brand over time.
Your brand deserves the same level of management.
In 30 minutes, we review your social media, your campaigns and your website, and tell you where to act first.