A clear B2B message
Why exhibit, who you will reach, how to book: every visual answers an exhibitor question.
Tunisia Sports Festival
Tunisia Sports Festival: recruiting exhibitors for a national fair
Sport, e-sports, martial arts and families: a campaign to convince brands and clubs to book their stand before the deadline.
- Client
- Tunisia Sports Festival 2025
- Sector
- Events & sport
- Period
- September – October 2025
- Channels
- Facebook · Instagram · YouTube · LinkedIn
- Your goal
- Generate leads · Build awareness
2
video spots, 15 and 30 seconds
10
editorial themes
4 jours
of fair at the Kram Exhibition Centre
The client
The Tunisia Sports Festival is a sports and e-sports fair, held on 6–9 November 2025 at the Kram Exhibition Centre: fitness, martial arts, gaming, dance and family activities.
The challenge
Convince brands, clubs and equipment makers to book their stand within a few weeks, before the deadline, for an event whose previous edition they barely knew.
The strategy
Make people feel the festival’s energy so they want to be part of it.
Ten universes, one style
E-sports, martial arts, Bodycombat, dance, families: an editorial line in ten themes.
Video first
Two spots, 15 and 30 seconds, scripted and storyboarded, in 16:9 and 9:16.
A visible deadline
Calls to action to the website and WhatsApp, paced by the booking deadline.
The journey
- 01
September 2025
Scripts and storyboards
Writing the spots and distribution recommendations per platform.
- 02
September 2025
Visuals and carousel
Five ads, a carousel and the ten-theme editorial line.
- 03
October 2025
Exhibitor campaign
Distribution until the 15 October booking deadline.
The set-up
Video
15 s and 30 s spots, with and without voice-over.
Advertising
Meta Ads, YouTube and LinkedIn depending on targets.
Content
Carousels, themed posts and calls for exhibitors.
Content and shoots
Visuals that buzz like a sports fair.
- “Book your stand” ads.
- E-sports, martial arts, Bodycombat and family universes.
- Carousels on exhibiting brands.
Performance and results
A complete campaign delivered in a few weeks, from writing the spots to distribution.
2
video spots written and produced
10
editorial themes
15 Oct.
booking deadline pacing the campaign
A national event
A four-day fair at the Kram Exhibition Centre.
A complete video method
Script, storyboard, shoot and versions per format.
B2B and B2C content
One campaign for exhibitors and for the public.
Changes are shown as percentages to protect our clients' confidentiality. Sources: Meta Ads Manager and Meta Business Suite statistics.
The collaboration
A short, fast-paced engagement with the festival team: script approval, production and distribution before the deadline.
What we take away
- 1
For a fair, the deadline is the best call to action.
- 2
An exhibitor buys an audience: you have to show it.
- 3
An approved storyboard saves days of shooting.
Your brand deserves the same level of management.
In 30 minutes, we review your social media, your campaigns and your website, and tell you where to act first.